Why Invest?

The answer is simple.

Your company will be seen and remembered by thousands. You will have several opportunities to showcase your products and services before, during, and after the race. The sooner you get involved the more impressions your company receives, as your logo is added to event advertisements. These events will become community standards, and promise to grow year after year. The For The Health Of It Expo will draw every demographic available to highlight vendors businesses. We have collaborated with an industry leader in event production to guarantee these events success. Please visit Seven Seas Industries website to view the current list of events and see the past success. (www.sevenseasind.com) Below you will find some reports on the current state of running and runners demographics, as well as information about Roseville and Reno. We trust you will find the running clientele a very favorable audience.

Runner Profile Highlights from 2006 RW Subscriber Study

Gender: Women 47.4% / Men 52.6% Median Age: 44.0 years old College Educated: 93% Graduated College+: 74% Married: 74.4% Number of people in household: 2.9 people 2005 individual employment income before taxes, average: $74,100 [$63,600 median] 2005 household employment income before taxes, average: $139,000 [$113,000 median] 2005 household net worth, average: $943,000 [$500,000 median] From 2006 Runner's World Sub Study, Erdos and Morgan

Running Demographics in U.S. for 2003

(source runners world) 36,152,000 runners/joggers 32,731,000 or 90.5% of runners have household Internet access 12,836,000 runners have an annual household income in excess of $75,000 11,914,000 runners have run for 10+ years 46% of runners are women Average age of runners is 30 47% of runners fall in the 25-44 age group 53% of runners have a college degree 7,700,000 runners finished a sanctioned race event 52% of race finishers were women Average age of race participants is 36.8

2007 State of the Sport Part II: U.S. Runner Demographics Posted Wednesday, 1 August, 2007 Runner demographics for the last five years can be summed in one word - consistency. There were no dramatic changes compared to prior years and since the sport and activity of running are growing (see Part I and upcoming Part III), this is good news for the industry. SGMA's Insight07 State of the Industry report, however, cautions that recent declines seen for many other sports might continue and expand due to changes in the population. "The key market for most sports equipment, athletic footwear and sports apparel is the group aged 5 to 19, and it is growing slowly… Between 2000 and 2020, the population aged 45 and older will have increased 42%, while the number aged 5 to 19 will be only 8% larger. This should help the fitness industry, but mean slow growth for team sports." Because of running’s reach into the competitive, recreational and fitness worlds and renewed calls for a fitter society, an alert running industry should be able to attract a broad spectrum of customers and participants in the future.

Runner's World Study Profiles a Very Affluent and Well Educated Group

Runner's World magazine has surveyed its subscribers and published useful runner demographics over the last twenty years. Excerpts from the latest RW Subscriber Study are provided below. The RRIC believes that the RW demographics provide a more realistic view of road runners who also buy running shoes and enter running events compared to the more general population of runners and joggers described by NSGA and ASD. The surveyed populations of the latter include many kids who run as part of their PE class.

Long Distance Running - State of the Sport

Running in America remains steady and strong; business sees upside Americans continue to run regularly, to run consistently, and to do so in large numbers, according to data received by USA Track & Field. Nearly 10.5 million Americans ran 100 days or more in 2002, while more than 11 million runners have been in the sport for 10 or more years. Meanwhile, the running shoe industry continues to gain strength and market share. Each the USATF Road Running Information Center reports on the large number of runners that have been estimated by American Sports Data, Inc (35,866,000 U.S. residents 6 years or older running once in 2002) and the National Sporting Goods Association (24,700,000 U.S. residents 7 years or older running six or more times). Evidence of running's staying power is the American Sports Data (ASD) estimate that 11,161,000 runners have been in the sport for 10 or more years.

About Roseville

Roseville is a progressive city with its eye on the future, but all the while retains and celebrates its rich historical railroad roots. Located in Placer County along the eastern edge of the Sacramento Valley at the base of the Sierra Nevada foothills, Roseville is a mere 16 miles from Sacramento, the state capital. Typical of other California cities, Roseville's climate ranges from hot, dry summers to mild winters. What started as a town developed by disappointed miners from the famed Gold Rush has blossomed into a thoroughly developed, independent city boasting an estimated population of 104,655 residents (as of January 1, 2006). Roseville incorporated on April 10, 1909 and is a charter city operating under a City Manager-Council form of government. The strength and balance of Roseville's diverse economy allows the city to thrive. Business ventures in Roseville range from technology, healthcare, agriculture and financial services. Top business employers within the city include Hewlett-Packard, NEC Technologies, Kaiser Permanente and the Union Pacific Railroad. However its economic gem of retail draws in the crowds, with the expansive West Field Galleria leading the way. A large variety of culture and entertainment venues within and around the city provide a way for residents and visitors alike to take a break from the hustle and bustle of life. A stop at the Magic Circle Theater is a must for any live theater enthusiast, or live music can be heard at Roseville's famous Music in the Park while families enjoy the outdoors with a picnic. During the summer, Downtown Tuesday Nights allow residents to mix and mingle with different vendors and live bands all along the historic Old Town Vernon Street. Other avenues of family fun include Golfland Sunsplash, spending a day at Denio's Farmers Market & Swap Meet (Roseville's largest outdoor open market), or browsing through one of Roseville's museums. Even outside of the city, you still have options for entertainment. So whether you prefer the fine wineries of Napa, the outdoor activities of Lake Tahoe and Folsom Lake or the city life of San Francisco, Roseville is within driving distance of the best that California has to offer. Roseville's parks and recreation programs and educational systems make Roseville an amazing place to raise a family. Abundant recreational programs, numerous neighborhood parks, wonderful golf courses, state-of-the-art fitness centers and thousands of acres of open space provide a great way for every one of all ages to soak in the warm California sun. Several schools have received "California Distinguished School Awards" from the California Department of Education and Roseville is within driving distance of Sierra Community College, California State University, Sacramento and University of California, Davis.